RocketUrBiz Blog

In our industry today there are adversaries who erroneously believe technology could replace us. We suffer technology-abuse at the hands of companies whose purpose is not supportive of the real estate professional, but purely to be profitable. We struggle against a wave of online portals offering consumers information without the perspective that comes with our experience and knowledge.

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Your real estate broker and your CRM provider probably told you that the gold is in the follow-up. “Systematically reach out to your past clients and your leads, and problem solved.” However, what if that’s only partially true?

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Every time we choose to reply to an email, text or a phone call in the middle of a meeting, we are creating an invisible barrier by disrespecting the person we supposed to be meeting with. When we decide to deliver important news (good or bad) or attempt to negotiate an agreement by email or text, we are losing an opportunity to exchange nuances of conversation that come from the tone of voice or body language.

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It has been my experience that we see this false advertising everywhere. Tech companies are self-branding their services as innovative or disruptive when they’re not. Real estate agents call themselves “area experts” when they just started working in a geographic area for the first time.

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Whether you are a real estate agent or broker, your contact database is the key to your business success, and yet most of us aren’t very good at keeping our database happy and healthy. It’s not your fault – your data has been sneaking around.

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At present application integration, data and information management, process declaration, definition, and task enactment all land, unfairly, on the shoulders of the agent; our software engineering effort is keen on architecting and writing software to help the agent get strong arms around these and other challenges. We work to create software that harness the power and efficiency of modern technologies and to help the realtor to achieve greater balance and value in business and in life.

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