In a perfect world, "automated marketing" would mean just that - automatic. Like your car's automatic transmission or an automatic dishwasher, you'd set it and forget it. However, in the real estate world, "automated marketing" is more like a manual transmission car – a whole lot of gear-shifting involved.

Real estate agents are known for their resourcefulness. They often must wear many hats, and "marketing expert" is just one of them. Many turn to CRMs that offer marketing automation – a lifeline thrown to the busy agent trying to juggle a million things at once. But it seems that 'automation' comes with a fine print that screams "Some Assembly Required".

You thought you'd signed up for an "automated" marketing solution, but what you got was a DIY project that lookssomething like this:

1. Break down your prospect list into segments.
2. Check that all contact information is accurate.
3. Decide on what unique messages each segment should receive.
4. Figure out how frequently these messages should be sent.
5. Write content for each email (or edit existing templates to fit your style and messaging).
6. Add your personal branding elements to each email.
7. Set up the sequence in which your emails will be sent.
8. Assign each contact segment to the appropriate campaign.
9. Schedule follow-ups to reset completed campaigns.

That's quite a "to-do" list for something that's supposed to be automated! But here's a thought: What if automation could be, well, more automatic?

At RocketUrBiz, we're developing business process and workflow automation software that's all about making your work simpler, not more complex. Using the power of AI, we’re working on automating processes like content generation, contact segmentation and campaign setup, so you can focus on what you do best - selling homes.

Ask us how we're redefining "automation" in residential real estate software.