Tag : database. CRM
The Gold is in the Follow-Up…or, is it Fool’s Gold?

Your real estate broker and your CRM provider probably told you that the gold is in the follow-up. “Systematically reach out to your past clients and your leads, and problem solved.” However, what if that’s only partially true?

Your Database Has Been Sneaking Around!

Whether you are a real estate agent or broker, your contact database is the key to your business success, and yet most of us aren’t very good at keeping our database happy and healthy. It’s not your fault – your data has been sneaking around.