Stijn Hendrikse
CMO & Partner at Chief Outsiders
Stijn works with technology companies to turn marketing teams into focused revenue generators, increasing lead flow, win rates and deal sizes. He helps SaaS startups jumpstart marketing, building a scalable digital footprint. His leadership builds credibility drives brand awareness and makes a small company look big. He’s launched marketing functions at B2B SaaS startups Acumatica, Mightycall, Atera, Cielo24, Energage, Comm100, LeadCrunch and Bigtime. And he created the product plan, pricing model and go-to-market strategy for Office 365, Microsoft’s first B2B SaaS offering, and led the global launch of the new Office 365 cloud service in the public sector and SMB segments.
Allan Maguire
CFO advisor and Partner in B2B CFO®
Al has over 25 years of extensive experience as a senior financial executive and trusted advisor to CEOs of public and privately held companies in a variety of industries from startups to $300 million corporations. Al’s experience extends to virtually every aspect of a business’s financial and operating needs and he has managed financial teams of all sizes and complexity. Al has successfully navigated companies through accelerated growth as well as through downturns. He has had key roles in 30 mergers, acquisitions and divestitures and was the lead in the last 15. He has completed numerous financings and recapitalizations including bank debt, private placements and IPOs. Al is a straightforward and a detailed communicator who is equally effective with boards, investors, management, and staff. Al Maguire is a partner in B2B CFO® which provides management advisory services to owners of privately held companies, with a focus on increasing cash and company value.